Digital Marketing Specialist (Freelance)

Are you a performance-driven marketer with a passion for educational technology? Ruangguru, Indonesia's leading education technology company, is seeking a talented Digital Marketing Specialist to join our team in Yogyakarta. In this role, you will be responsible for creating and executing digital marketing strategies that drive engagement, growth, and revenue for our educational platform. As a freelancer, you'll have the flexibility to work from home while collaborating with our in-house team to achieve our goals.

Ruangguru is a fast-growing company with a strong commitment to innovation and excellence. We are looking for a proactive and results-oriented individual who can leverage their expertise in digital marketing to help us reach new heights. If you are passionate about education and have a proven track record in digital marketing, we invite you to apply and be part of our journey to revolutionize education in Indonesia.

📋 Tanggung Jawab Pekerjaan

• Develop and implement digital marketing strategies to increase brand awareness and drive user engagement.
• Manage and optimize social media campaigns across platforms like Facebook, Instagram, and LinkedIn.
• Create and manage email marketing campaigns to nurture leads and drive conversions.
• Conduct market research and analyze campaign performance using tools like Google Analytics and Facebook Insights.
• Collaborate with the content team to create compelling content that resonates with our target audience.
• Stay updated with the latest digital marketing trends and best practices.
• Report on campaign performance and provide actionable insights to the marketing team.
• Work closely with the sales and product teams to align marketing efforts with business objectives.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on social media and email marketing.
• Proven experience in managing and optimizing digital marketing campaigns.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills in English and Bahasa Indonesia.
• Familiarity with digital marketing tools such as Google Ads, Facebook Ads Manager, and Mailchimp.
• Creative thinker with a passion for education and a desire to make a positive impact.
• Self-motivated and able to work independently with minimal supervision.

🛠️ Keahlian

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